A meme-cum-motivation speech, posted on Friday, was quite the capsule of the BJP's renewed social media strategy as the party hopes to deploy pop culture references and Gen-Z slang to connect with younger Indians.
Spider-Man, Motu-Patlu, And A Greek Drama: BJP Casts Insta Meme Net For Gen-Z Attention
A meme-cum-motivation speech, posted on Friday, was quite the capsule of the BJP's renewed social media strategy as the party hopes to deploy pop culture references and Gen-Z slang to connect with younger Indians.
Published: 28 August 2026
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