An alarming trend is taking root as schoolchildren, some as young as 10 years, increasingly turn to hyper-cheap cosmetics such as lipsticks priced below ₹50. But what these young consumers view as a budget-friendly lifestyle is actually a quiet pipeline of industrial dyes and toxic heavy metals
Kerala schools battle stealthy makeup addiction
An alarming trend is taking root as schoolchildren, some as young as 10 years, increasingly turn to hyper-cheap cosmetics such as lipsticks priced below ₹50. But what these young consumers view as a budget-friendly lifestyle is actually a quiet pipeline of industrial dyes and toxic heavy metals
Published: 12 June 2026
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