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"It's Unavoidable": Apple To Raise Prices, Tim Cook Explains Why

Apple plans to raise prices on its products to offset increasing memory and storage chip costs, CEO Tim Cook told the Wall Street Journal in an interview. A surge in AIdriven

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Published: 18 June 2026
"It's Unavoidable": Apple To Raise Prices, Tim Cook Explains Why
Apple plans to raise prices on its products to offset increasing memory and storage chip costs, CEO Tim Cook told the Wall Street Journal in an interview. A surge in AIdriven

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