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Bill Gates Heir's Shopping App Took Credit For Sales It Didn't Drive

Phia registered fake clicks on retailers' websites, allowing it to replace another referrer's unique code with its own, according to separate testing by Edelman, Capital One Shopping and Bloomberg.

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Published: 10 July 2026
Bill Gates Heir's Shopping App Took Credit For Sales It Didn't Drive
Phia registered fake clicks on retailers' websites, allowing it to replace another referrer's unique code with its own, according to separate testing by Edelman, Capital One Shopping and Bloomberg.

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