McDonald's says its franchisees are free to set their own prices, but five store owners told Reuters the company pressured them to use the AI-pricing tools.
At McDonald's, AI Decides Price Of Your Big Mac, Discounted Coffee
McDonald's says its franchisees are free to set their own prices, but five store owners told Reuters the company pressured them to use the AI-pricing tools.
Published: 30 September 2026
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